analytics

Think

Think about it.
What results does your survey reveal?
That’s how you build real value into your high-end data.
By asking the right questions you can discover more about your
respondents’ answers and add value to your client and your brand.
  • How can you increase customer satisfaction?
  • Which market segments are your most valuable?
  • How do you increase the likelihood of a purchase?
  • How is your brand perceived relative to your competitors?
  • What’s the optimal  product configuration to achieve the highest market share?

Cobalt Sky is offering a new statistical-based analytics service in partnership with renowned expert John McConnell. Download a brochure

Popular Analytics

  • Key Drivers Analysis – discover what drives customer intent, behaviour, satisfaction, perception and other important outcomes. Use this information to quantify the impact of improving product and service offerings
  • Segmentation – identify groups of customers who have attitudes, behaviours or demographics in common
  • Trade-off Analysis – test and evaluate the appeal of new product configurations and price points, using conjoint or other choice-based methods
  • Mapping – visualise relationships between competing products, services and customer perceptions

Broad Reaching Analytics

At Cobalt Sky Analytics, we work with you to assess which analytical methods fit your requirements best:

  • Data Mining – identify valuable patterns in your large and complex data eg. looking at combinations of studies or other data sources such as customer databases
  • Predictive Analytics – apply historical patterns to predict future outcomes of interest. Target outcomes can be changes in customer behaviour including brand switching, purchasing or recommending
  • Data Visualisation – utilise the power of graphics and employ visual tools to help reveal meaningful patterns in your data
  • Simulations/What-ifs? – combine Predictive Analytics in software tools to test scenarios like the effect of price changes on your market share, or marketing mix on your sales

"As research becomes increasingly about how customer insights can be used to improve the client's bottom line, we as researchers have to become more strategic in our thinking and consider how we can get the most out of the research data to achieve this aim. John's analytical abilties have enabled us to interpret data in a more rigorous manner eg. through key drivers analysis, decision modelling and cluster (segmentation analysis)." Alan Bredee, Discovery Research Ltd.

To find out more about how Cobalt Sky Analytics and John McConnell can benefit your next project, contact Raz Khan, t: +44 (0) 20 8780 4000  or: raz@cobalt-sky.com