Cobalt Sky
news

NEWS - Articles

top
19 Mar 2019

Organising Inspiring Content – Does it Really Help?

Rebecca Cole - Articles, Blog - 0 comments

Last month’s habit was “read a lot”, which was pretty self-explanatory. This month it’s the rather more cryptic “Organise lessons learned for future application”, and to be honest it took me a while to even get to the bottom of what that meant. The basic theory is that when you read something, hear something or…

Read more
football pitch
11 Feb 2019

Evolving Use of Data in Football

Jon Musgrave - Articles, Data - 0 comments

Last month when Leeds United manager Marcelo Bielsa was implicated in “spying” on a Derby County training session he responded by conducting an hour long PowerPoint presentation which at times looked more like market research debrief than a football press conference. This was a clever move by Bielsa as it quickly moved the story on…

Read more
Spotify Listening Data
7 Feb 2019

Listening Data as a Marketing Tool

Rich Else - Articles, Data, DP, General - 0 comments

Throughout the day, I listen to a lot of music. Whilst I’m getting ready in the morning, walking to and from work and whilst I’m at my desk. I even find it difficult to get to sleep without my carefully curated playlist. I’m also a big fan of pointless statistics. It’s one of the things…

Read more
View More