Cobalt Sky


Advertising_NT (2)
19 Sep 2017

What makes adverts successful?

Neil Thompson - General - 0 comments

We had a brief argument in the office the other week about the “pyjama mama” series of adverts introducing Vauxhall’s latest foray into the SUV market. Disclaimer: I drive a 3-door Citroën Saxo born back in 1997. I’m not bitter about how out-dated it is. I’ve got electric front windows, what more do you need?…

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business opinion and comment .business people brainstorming
19 Jul 2017

Does statistical modelling have a place in research?

Fiona Bamforth - General - 0 comments

It’s certainly been an interesting few months in the world of politics. As we know only too well, Teresa May’s gamble to call a snap election didn’t pay off and she faced the task of forming a minority or coalition government. This snap election meant that polling innovations introduced after the 2015 general election were…

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The internet of things network with a glowing blue node symbolizing social interaction 3D illustration
7 Jun 2017

The Rise of Automation

Grace Tan - General - 0 comments

A few weeks ago I attended an interesting seminar held by the ASC (the Association for Survey Computing). The topic was about the rise of automation in the market research industry. Four speakers who are well known in the industry gave their opinions about why they think that automation is either a threat or a…

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